In Janruary this year, the holiday company Activities Abroad sent an email to every one of their customers. A number of people were annoyed by this email that they had received because the company promises that they can offer you a ‘Chav-free’ holiday.
Even though the company received a number of emails from angry customers, the campaign seems to have paid off. The company that offers a range of active holidays have recently reported that they have seen a 32% rise in sales. It goes so show, not a lot of people want to go on holiday with a chav.
The way the company claims that have ‘chav-free’ holidays is by saying that their customers have middle-class names. Within the email that they sent, they said that their customers are more likely to have names like Michael, Alice and Michael, this email went out to their 24,000 customers.
They continued by saying that if you book a holiday with them, you are less likely to be accompanied by ‘chavs’ with names like Dazza or Chardonnay.
They finished the email with some education statistics.
They claim that if you have a middle-class name like Duncan or Alice, you are almost 10 times more likely to pass your GCSEs. Compared to people called Wayne or Dwayne.
Even though the company received a number of emails from angry customers saying they will never travel with them again, the company is pleased with it’s ad campaign.
A spokesman for the company said this: “Essentially, our clientele has embraced the tongue-in-cheek nature of the original campaign and, having examined the names of the people booked to travel with the company this summer, we can report that there is not a Kylie-Lianne or K’Tee in sight!”
So, if you are fed up of going on your Antarctica holidays with a bunch of Dwayne’s and Wayne’s and you’d much rather go on a Galapagos holiday and mingle with some respectable Duncan’s and Alice’s, then maybe a ‘chav-free’ holiday is what you need.